Director of Marketing
Company: The Army Residence Community
Location: San Antonio
Posted on: April 16, 2025
Job Description:
Do you have a passion for strategic leadership, innovative
marketing, and driving occupancy growth? We're seeking an
experienced and visionary Director of Marketing lead our
organization's integrated marketing, communications, sales, and
public relations functions. This is a pivotal position that
directly influences the public image, brand recognition, and
long-term success of our community.
About the Role:
The Director of Marketing plays a key leadership role in planning,
developing, and executing all marketing and communication
strategies across the organization to achieve occupancy and revenue
goals. This role works cross-functionally with internal departments
and provides expert guidance and direction to the Marketing
team.
Key Responsibilities:
Strategic Leadership & Planning
- - - - -
- Design, lead, and execute organization-wide marketing,
communications, and public relations strategies that support
occupancy and revenue growth. - - - -
- Develop long- and short-term business development plans and
monitor success metrics, reporting directly to the CEO. - - -
-
- Maintain a strategic perspective rooted in market analysis,
customer feedback, and industry trends.Marketing & Branding
- - - - -
- Oversee brand positioning, messaging, and consistency across
all platforms, campaigns, and communication channels. - - - -
- Manage the design, production, and distribution of marketing
and sales materials, working closely with other department leaders
to ensure alignment. - - - -
- Lead advertising, media placement, digital marketing, and
content strategy to increase visibility and engagement.Sales
Development
- - - - -
- Develop sales strategies and tools to support prospect
conversion, lead generation, and retention efforts. - - - -
- Utilize sales forecasting, tracking tools, and data analytics
to evaluate campaign performance and adjust tactics as needed. - -
- -
- Plan and execute events, promotions, and outreach programs that
drive community engagement and occupancy rates.Communications &
Public Relations
- - - - -
- Manage internal and external communication efforts, including
media relations, press releases, newsletters, crisis communication,
and internal staff updates. - - - -
- Serve as the organization's spokesperson when appropriate, and
maintain strong relationships with media contacts and community
stakeholders.Team Leadership
- - - - -
- Direct, train, and mentor the marketing team to ensure
excellence, growth, and accountability. - - - -
- Foster a culture of innovation, collaboration, and continuous
improvement within the team.
Qualifications
- - - - -
- Bachelor's degree in Marketing, Communications, Public
Relations, or a related field preferred. - - - -
- Minimum 5 years of proven leadership experience in marketing,
communications, or sales. - - - -
- Experience in Senior Living preferred. - - - -
- Strong background in strategic planning, team management, and
campaign execution. - - - -
- Excellent writing, communication, and presentation skills. - -
- -
- Demonstrated success in developing and managing budgets and
performance metrics. - - - -
- Proficiency in Microsoft Office and digital marketing tools. -
- - -
- Ability to thrive in a collaborative, fast-paced environment. -
- - -
- Experience in working with or leading cross-functional teams is
a plus.
What We Offer
- - - - -
- Bonus Program: Opportunity to participate in a
performance-based bonus program. - - - -
- Work in a mission-driven organization that values service and
excellence. - - - -
- Join a supportive, team-oriented environment that celebrates
your contributions. - - - -
- Location: On-site at the Army Residence Community, a premier
senior living destination.Benefits:
Keywords: The Army Residence Community, Pflugerville , Director of Marketing, Executive , San Antonio, Texas
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