Digital Experience Platform Manager

Company: University of Texas at Austin
Location: Austin
Posted on: January 24, 2025

Job Description:

Job Posting Title:Digital Experience Platform Manager----Hiring Department:Dell Medical School----Position Open To:All Applicants----Weekly Scheduled Hours:40----FLSA Status:Exempt----Earliest Start Date:Immediately----Position Duration:Expected to Continue----Location:AUSTIN, TX----Job Details:General NotesThe Dell Medical School is looking for a Digital Experience Platform ManagerAs part of the central Public Affairs team, this position is responsible for implementation, optimization and ongoing management of the digital experience platform at Dell Medical School and the growing academic medical center it anchors.Join our mission to revolutionize how people get and stay healthy, playing a supportive but highly impactful role in our values-driven work to set the standard for excellence in care, pioneer research with meaningful impact, lead innovation in medical education and catalyze life sciences entrepreneurship.The University's outstanding benefits package includes but is not limited to:

• Competitive health benefits, with full-time employee premiums covered at 100%
• Voluntary vision, dental, life and disability insurance
• Generous paid vacation, sick time and holidays
• A defined benefit retirement plan with employer matching funds
• Additional voluntary retirement programs: 403(b) and 457(b)
• Flexible spending account options for medical and childcare expenses
• Robust training through LinkedIn Learning, plus other professional development opportunities
• Tuition assistance
• An expansive employee discount program, including athletic tickets
• Free access to UT Austin's libraries and museums with staff ID
• Free rides on all Capital Metro buses with staff ID cardFor details, see:
  • Finalists for this position may be asked to provide a portfolio of work or prepare other materials in support of their applications. Online portfolios linked in resumes are helpful to the hiring committee in assessing qualifications and are encouraged.The best candidates will have rich experience in developing and delivering highly engaging, optimized user experiences using DXPs such as Adobe Experience Manager, especially in an environment involving integration with Epic.PurposeAs the digital experience platform manager, you will work closely with cross-functional teams - and as the primary partner to the DXP technology team - to ensure our "digital front door" is aligned with business goals and delivers exceptional, personalized user experiences to patients, medical learners, co-investigators and other target audiences.Responsibilities
    • Platform Management & Optimization: Working in close collaboration with the digital content lead, digital asset manager and other contributors, oversee the configuration, maintenance and optimization of the platform, ensuring it meets organizational needs and industry standards. Create and manage usage policies and workflows, ensuring the effective governance and management of digital assets and templates. Cross-functionally contribute to the development and implementation of a comprehensive content strategy. Stay up to date with industry trends and advancements, recommending practices and solutions to enhance capabilities.
    • Project Leadership: Lead DXP-related projects from inception to completion, collaborating with stakeholders to gather requirements, develop project plans, and execute deliverables on time and within resource allocation.
    • User Training & Support: Provide training and support for content authors and stakeholders on DXP functionalities, best practices and new features, ensuring effective use of the platform. Develop documentation and user guides to facilitate platform onboarding and troubleshooting.
    • Performance Monitoring & Reporting: Monitor the performance of DXP applications, analyze metrics, and provide insights to optimize system performance (including platform CDP/cohort capabilities), user experience, and marketing functions leveraging customer data. Conduct A/B testing to continually improve personalized user experiences.
    • SEO: Implement and maintain on-page SEO practices, collaborating with content creators to optimize titles, meta descriptions, headers and images for SEO. Conduct periodic technical reviews to ensure the platform is optimized for search engine crawling and indexing. Track key SEO metrics and provide insights to help improve search visibility, coordinating with the content team to make data-driven adjustments as needed. Stay updated on basic SEO trends and advancements, sharing relevant insights and recommendations with the team.
    • Other related duties as assigned.Required QualificationsBachelor's degree in computer science, information technology, marketing, or a related field, plus three (3) years of experience managing a DXP.Proficiency in DXP components, templates, workflows and integrations.Strong understanding of SEO principles, including on-page, off-page and technical SEO, with proficiency in using related tools.Strong project management skills with a proven ability to lead cross-functional teams and manage multiple projects simultaneously. Experience in using project management software to organize work and enable teams.Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.Strong written and verbal communication skills, with the ability to convey technical concepts to non-technical stakeholders.Ability to analyze complex data sets and communicate key insights via presentations, dashboards, spreadsheets, et al.Demonstrated ability to manage multiple tasks and maintain schedules while working as a team player.Strong interpersonal skills, with a service-oriented mentality.Interest in meeting the demands of a start-up environment with adaptability and resilience.Relevant education and experience may be substituted as appropriate.Preferred QualificationsExperience working in Adobe Experience Manager or Sitecore.Experience working in a DXP environment with Epic integration.Experience with web analytics tools (Google Analytics, Adobe Analytics).Certification in Agile, PMP, or both.Demonstrated experience interacting with university administrators, deans, faculty and staff in providing good client and customer service.Experience in medical education, higher education, health care or a related field.Additional experience beyond the required qualifications.Salary RangeOPENWorking Conditions
      • May work around standard office conditions.
      • Repetitive use of a keyboard at a workstation.
      • Occasional weekend, overtime and evening work to meet deadlines.Required Materials
        • Resume/CV
        • 3 work references with their contact information; at least one reference should be from a supervisor
        • Letter of interestImportantfor applicants who are NOT current university employees or contingent workers:You will be prompted to submit your resume the first time you apply, then you will be provided an option to upload a new Resume for subsequent applications. Any additional Required Materials (letter of interest, references, etc.) will be uploaded in the Application Questions section; you will be able to multi-select additional files. Before submitting your online job application, ensure thatALLRequired Materials have been uploaded. Once your job application has been submitted, you cannot make changes.Important for Current university employees and contingent workers:As a current university employee or contingent worker, you MUST apply within Workday by searching for Find UT Jobs. If you are a current University employee, log-in to Workday, navigate to your Worker Profile, click the Career link in the left hand navigation menu and then update the sections in your Professional Profile before you apply. This information will be pulled in to your application. The application is one page and you will be prompted to upload your resume. In addition, you must respond to the application questionspresented to upload any additional Required Materials (letter of interest, references, etc.) that were noted above.----Employment Eligibility:Regular staff who have been employed in their current position for the last six continuous months are eligible for openings being recruited for through University-Wide or Open Recruiting, to include both promotional opportunities and lateral transfers. Staff who are promotion/transfer eligible may apply for positions without supervisor approval.----Retirement Plan Eligibility:The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.----Background Checks:A criminal history background check will be required for finalist(s) under consideration for this position.----Equal Opportunity Employer:The University of Texas at Austin, as an ,complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.----Pay Transparency:The University of Texas at Austin will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.----Employment Eligibility Verification:If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at the university.----E-Verify:The University of Texas at Austin use E-Verify to check the work authorization of all new hires effective May 2015. The university's company ID number for purposes of E-Verify is 854197. For more information about E-Verify, please see the following:
          • [PDF]
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          • [PDF]----Compliance:Employees may be required to report violations of law under Title IX and the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act (Clery Act). If this position is identified a Campus Security Authority (Clery Act), you will be notified and provided resources for reporting. Responsible employees under Title IX are defined and outlined in .The Clery Act requires all prospective employees be notified of the availability of the Annual Security and Fire Safety report. You may or obtain a copy at University Compliance Services, 1616 Guadalupe Street, UTA 2.206, Austin, Texas 78701.

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