Senior Product Marketing Manager

Company: Expedia, Inc.
Location: Austin
Posted on: November 1, 2024

Job Description:

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.Why Join Us?To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.Senior Product Marketing ManagerIntroduction to teamTravel Partnerships and Media helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions.Our Marketing division is committed to establishing enduring connections with both travelers and partners. We aim to foster a deep sense of trust and affinity for our brands, achieved through creative excellence and innovative marketing strategies.Our B2B Product Marketing team is looking for a motivated Senior Product Marketing Manager who understands the power of outstanding go-to-markets and cares deeply about the customer experience to focus on our Vacation Rental business. Ready for a challenge? Join our team of product marketing professionals and help us fulfill our travel partners' reach and visibility needs!You'll be working closely with collaborators and leaders across the company, including Product, Strategy, Growth Marketing, and Sales teams, to launch new and improved products across our Vacation Rental partner segments, building winning go-to-market strategies, internal and external readiness for launches, and strong and enduring product positioning and messages.The Senior Product Marketing Manager is responsible for meeting and exceeding business objectives for a portfolio of products and programs helping our supply partners reach their revenue goal through increasing their visibility and competitiveness with the traveler segments that will deliver the most value to their business. Critical to the success of the role includes developing a deep understanding of Expedia Group's audiences and of our business and product strategies, and to work closely with cross-functional teams to influence and optimize our roadmap and launch plans.In this role, you will

• Develop market, customer, and competitive insights to help inform the product roadmap, business decisions, and positioning of your products.
• Define launch strategies for new products or programs within the Vacation Rental portfolio.
• Craft core, benefit-based product positioning that can be leveraged by the global campaign teams, creative and UX content teams. Advise on messaging emphasis to best engage different partner segments.
• Develop and optimize adoption and mitigation strategies for existing products or programs, identifying compelling content for education campaigns.
• Coordinate efforts to ensure Account Management readiness, developing marketing materials and partnering with the Sales Enablement, Knowledge Management, and Training teams.
• Partner with product, marketing, customer support, sales enablement, and sales teams to drive adoption of key products and features.Experience and qualifications
  • 8+ years in product, product marketing, portfolio and/or audience marketing experience, in a complex global organization, preferably in B2B technology.
  • Ready to share and implement validated practices on day one, including a demonstrated ability to author and implement outstanding insights plans, positioning, messaging, segmentation, and strategic, impactful go-to-market and adoption plans.
  • Highly functioning within ambiguity thanks to your unbridled curiosity and passion for unraveling complexity.
  • Willing to learn and eager to partner, always ensuring you bring your peers along the journey.
  • Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures.The total cash range for this position in Seattle is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future.Accommodation requestsIf you need assistance with any part of the application or recruiting process due to a disability or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the .We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is .Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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